1. You see something that’s OMG, like a headline claiming that climate activist Greta Thunberg is an actress. (ICYMI, she’s not.)
2. This triggers an immediate emotional response, instead of one that makes you go, “Wait, is this true?” So you quickly share it with your followers.
3. When your followers see the post, they’re surprised as well, and they share it too. (It goes on and on and on.)