What Do You Think of the New Barbie?
Barbie just got a makeover. After declining sales in recent years, and widespread demand for dolls that reflect the world's diversity, Mattel introduced curvy, tall, and petite Barbies that are currently available for preorder and will hit stores in March. Mattel also released dolls with varying eye colors, skin tones, and facial structures last year, which sold very well. The new Barbies with diverse body types will also come in a range of skin tones and hairstyles.
According to the New York Times, "The initiative is part of a broader cultural shift at Mattel, where executives have been trying to transform the company into a 21st century toymaker."
Reactions to the new dolls have, of course, been mixed. While most agree that Mattel's efforts to diversify are more than welcome, some say it's not enough. "Barbie today may be more realistic looking than at any other point in her 57 years," write Jill Filipovic in an article for TIME. "But her changes are superficial, and Mattel is still very much thinking inside the pink box."
Here's a Buzzfeed video of kids giving the new Barbie a spin:
What do you think of Barbie's new look(s)? Tweet us at @Choices_Mag! For more on body image and bullying, check out this Choices story.