The Cool New Way to Teach Teens About Bullying


bully text campaign Courtesy of

It’s no secret that we love the awesome team over at, and their brand new campaign—launching today—is so incredibly, insanely brilliant that our little hearts are practically beating out of our chests over here. Ready to hear it?

They’ve created an interactive text game called The Bully Text. It gives participants a one-of-a-kind experience, teaching them what it’s like to be bullied, be the bully, or be a bystander, all through their one lifeline . . . their phone. (Click on the amazing infographic above to make it bigger—and see exactly how the game works.)

We urge you to check it out right away. It’s only running through October 25, and we think it’s the perfect complement to teaching our September story, Is It Bullying or Drama?—a concrete way for teens to empathize with different experiences and reflect on their reactions. Here are all of the details you need.’s The Bully Text Campaign

The Facts: An estimated 160,000 kids skip school each day to avoid being bullied, and one in five high school students say they have been victims of bullying.

The Idea: If you were faced with a bullying scenario in school, how would you respond?  Would you stand up for someone, or would you walk away?  The Bully Text poses this question through a “choose your own adventure”-style text experience, where participants are put into different bullying scenarios. The way that participants respond to the scenarios affects the rest of their day and shows them how stepping up or walking away from different scenarios can not only affect others, but themselves as well.

The Call to Action: Play The Bully Text with friends and see if you have what it takes to stand up against bullying in your school.

So what do you think: Will you sign your kids up or try it with your class? We’re curious—let us know how it goes in the comments.

And for more on bullying, check out our Q&A with Emily Bazelon, author of Sticks and Stones: Defeating the Culture of Bullying and Rediscovering the Power of Character and Empathy.